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WHAT IS MARKETING AUTOMATION blog image

WHAT IS MARKETING AUTOMATION?

The term “marketing automation” initially sounds like an impersonal, robotic takeover of your marketing team and processes. You may even think of it as generic,

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Developing a Marketing Strategy

Developing a Strategic Marketing Solution will help grow a business through branding, marketing campaigns, and building customer loyalty. Great strategic marketing solutions will enable a

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How Do Marketing Plans Work?

How Do Marketing Plans Work?

Marketing plans are an incredibly important and well-known aspect of running a business. Unfortunately, they are also underutilized by business owners due to their complexity.

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What is Marketing?

What is Marketing?

Google “What is  Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying

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Know Thy Customer

Know Thy Customer

With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what

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It's 2019 – Do You Know Where Your Customers Are?

It’s 2019 – Do You Know Where Your Customers Are?

Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”

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Got Marketing? Part II

Got Marketing? Part II

Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week

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Take Command of Your Brand

Take Command of Your Brand

Non-marketing professionals are often put in a position to brand, market or grow a business without much guidance. This can cause them to become overwhelmed

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