Vision Force Marketing excels in branding manufacturing companies to help them dominate their industries. Our team, equipped with extensive manufacturing marketing expertise, fully grasps the unique needs of manufacturing companies. We have successfully helped global brands with renaming, rebranding, and managing global product launches. From concept to launch, Vision Force Marketing ensures comprehensive coverage and support.
Case Study: PowerX International
“Vision Force [was] instrumental in helping us succeed right out of the gate.”
Thom Farrell, a veteran of the high-pressure hydraulics industry, recognized the enormous potential of a small manufacturing plant called Able Hydraulics in Waukesha, Wisconsin. He bought Able in January 2017, with the plan of a rebranding initiative. This vision was to transform the company into a leading supplier in the engineered hydraulic solutions market. Leveraging his industrial manufacturing background, Thom understood the crucial role of marketing. He assembled a team of experienced design engineers and a dynamic sales force and partnered with Vision Force Marketing to forge a new brand identity. Vision Force Marketing, known for its robust expertise in manufacturing marketing, collaborated seamlessly with the newly named PowerX International.
In a market dominated by the likes of “the yellow guys” and “the orange guys,” the challenge was to create a brand identity for PowerX that was just as strong and recognizable. The team knew that logo design in manufacturing required a balance between visual appeal and practical application, ensuring the logo would effectively represent PowerX on its products.
This project encompassed a comprehensive branding and marketing overhaul. Vision Force Marketing crafted a cohesive brand experience that empowered PowerX International to grow exponentially.
Branding & Marketing Services provided:
- Logo design
- Business card design
- Social media profile creation
- Product catalog design & print
- E-commerce website design
- Managed WordPress website hosting & maintenance
“Leah and Sean at Vision Force were instrumental in helping us succeed right out of the gate. In our first nine months, the VF team helped us design and launch our PowerX brand and develop our catalog, website, and e-commerce sites, which were the foundation of our go-to-market strategy. We are now 31 months into our journey, and our revenues have increased by 265%.“
– Thom Farrell, President of PowerX International
Creating a strong brand for a manufacturing company is a complex process and requires a team with expertise. At Vision Force Marketing, we have spent decades working in and with manufacturing companies. From logo design to custom-built websites with product configurators, Vision Force excels in the manufacturing sector.