Video Marketing Is The New Belly-To-Belly.
Imagine you’re at a business function and just walk up to somebody and ask them to buy whatever you’re selling. How do you think that would go over? Probably not very well. Nobody likes people to just start selling to them before there’s even an introduction.
It’s the same way online.
But most websites just sell. A user visits a website for the first time and all they see is an offer to buy and a bunch of copy about how great the company is, there’s no value to the visitor, there’s no introduction. Be honest, is your website like that?
Having a professional marketing video should be one of the first things you have front and center on your website. It lets your prospective customers get to know who you are and what you can do for them.
A great video followed by a strong call to action will lead to more sales.