With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what
Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”
Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing
I’ve kept the quote by Eleanor Roosevelt “You Must Do the Thing You Think You Cannot Do” in front of me for almost three decades
I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how
One of my readers asked me to help educate people on how employees in an organization whose title does not include “Marketing” could indeed help
Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week
Are you too cheap to spend $60 on getting your business cards 100% accurate? Do you still say you might need to be on that “Tweet
Is Marketing Social Media? It is a popular subject at networking events and industry conferences; everybody seems to want it because they’re being told by
Marketing by its very nature is leadership – thought leadership. Marketing requires forward thinking, tough decisions, and sometimes outright bravery. Although this is a bit
If you’ve ever gone to the grocery store hungry you know what it’s like to have your resolve disintegrate at the first site of cookies
Non-marketing professionals are often put in a position to brand, market or grow a business without much guidance. This can cause them to become overwhelmed
In my last blog, “An Open Letter to Manufacturing Companies” I addressed a specific community because I see Google Plus as the answer to a
The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when
For the first time in years, I walked a tradeshow from a completely different perspective. I was no longer an exhibitor scoping competitor’s booths or
In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act
Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in
Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes
In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue
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