Hiring An Outside Marketing Company vs Inside Marketing Staff
As your small business grows, the question of hiring a marketing company versus hiring in-house staff to do marketing may come into focus. The benefits to hiring local St. Charles marketing company, Vision Force Marketing for your small business far outweighs hiring employees.
First, when you hire a marketing company, you don’t have to train. Sure, there’s a getting-to-know-you stage, but you’re hiring experts who will lead you. They will have a laser-like focus on your small business growth because they’re able to look at your company objectively. A marketing company can see things you can’t because you’re too close to it.
Secondly, you’re able to work with experienced marketers who you couldn’t afford to employ. Most small businesses hire inexperienced marketing professionals because that’s all they have in their budget afford. Inexperienced marketers don’t have experience growing businesses, they’ve just done one or two aspects of marketing and typically the individual will know only a little about a handful of areas. When you hire a marketing company, you’re paying less than you would for an inexperienced marketer, but you’re getting senior executive level marketing expertise.
To round out the reasons for hiring a marketing consulting firm like Vision Force Marketing in St. Charles is that you will save 30% to your bottom line. With the new healthcare laws, healthcare costs are one of the top expenses for the larger small businesses. That’s another 30% of your budget you can put towards investing in new equipment, research, and development, or even promoting your brand.
Hiring a marketing company will allow you to focus on what you do best and allow them to do what they do best. You certainly don’t want to hand off with your marketing, but you can concentrate on running your business because you will have retained trusted partners helping you handle your marketing.