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What is Marketing?

What is Marketing?

Google “What is  Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying

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Know Thy Customer

Know Thy Customer

With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what

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It's 2019 – Do You Know Where Your Customers Are?

It’s 2019 – Do You Know Where Your Customers Are?

Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”

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