Over the years we have diligently watched how and when all of you engage with our newsletters. We tested, tweaked and tested and tweaked to grow our average open rate up to 34% with some months being as high as 50%. (Our average email open rate is double that of others in the marketing industry and higher than […]
Tag: Email Marketing
What Makes a Good Email Marketing Campaign?
One of the most basic, yet potentially effective methods of marketing today is email marketing. Although much emphasis is placed on social media, email marketing is still very much relevant and viable! But what makes an email marketing campaign effective? What makes a customer open an email and follow through? The following are some aspects […]
What Makes Vision Force Marketing #1 (revised)
When we first started our company two years ago we set out to educate small businesses on marketing to help level the playing field with larger corporations. Why? Because small business is the backbone of our economy and empowering small business owners helps all of us. I spent 18 years in the corporate environment, working […]