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Category: Marketing Strategy

What’s the Difference between a Business Plan and a Marketing Plan?

What’s the Difference between a Business Plan and a Marketing Plan? Whats the difference between a business plan and a marketing plan

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]They both sound profoundly important and you know you need a plan, but planning takes time. So, what is the difference between a business plan and a marketing plan and which one do you really need to run […]

Why Hire an Outside Facilitator for Strategic Planning

Why Hire an Outside Facilitator for Strategic Planning Why Hire an Outside Facilitator for Strategic Planning

If you’ve ever been involved in a well-run strategy session, be it an overall operational strategy or a more specific product or marketing strategy, you probably had a third-party facilitate the session. Typically the facilitator lays out the ground rules, keeps everybody in check and is adept at moving the discussions forward to ensure that […]

Marketing Strategies For Saint Charles IL Companies

Marketing Strategies For Saint Charles IL Companies Marketing Strategies For Saint Charles IL Companies

Marketing strategy is so important yet so few Chicago and Saint Charles companies really utilize its full power. As a business owner in Saint Charles, IL its important to get back to the basics in your marketing. We are going to give you the best practices for a solid marketing strategy. Start with your vision […]

How to Start Writing a Book

How to Start Writing a Book How to Start Writing a Book

I thought once I had published my book on marketing that small business owners would be flocking to me dying to know more about all the best marketing advice I offer in the book on marketing plans and strategic marketing. Or perhaps, I thought, they would want to know about all the great tactical stuff […]

What’s the difference between a marketer and a marketing strategist?

What’s the difference between a marketer and a marketing strategist? What's the difference between a marketer and a marketing strategist?

Sometimes the future looks a little foggy and because we don’t know what lies ahead we focus simply on what we can see. This reactive approach to business is what happens with the majority of business owners, and unfortunately this how most marketing professionals operate as well. What most marketers mean when they refer to “strategy” […]

How Much Does a Marketing Plan Cost? [2nd Edition]

How Much Does a Marketing Plan Cost? [2nd Edition] how much does a marketing plan cost image

The cost of a marketing plan developed by a seasoned marketing strategist will vary depending on the nature of your business. A simple company structure led by an entrepreneur is very different for a marketing company to navigate versus herding multiple decision makers in a complex corporate structure. Most marketing consultants price according to both […]

Developing a Marketing Strategy

Developing a Marketing Strategy

Developing a Strategic Marketing Solution will help grow a business through branding, marketing campaigns, and building customer loyalty. Great strategic marketing solutions will enable a company to hit their goals in far less time and with less expenditure. Marketing strategies should support a company’s overarching objectives. Many companies either don’t know how to develop their own marketing strategy, […]

Why Do I Need a Marketing Plan 2?

Why Do I Need a Marketing Plan 2? Why Do I Need a Marketing Plan?

A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]

What is Marketing?

What is Marketing? What is Marketing?

Google “What is  Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they all miss the mark. Marketing isn’t just a tactic employed to attract customers, nor is it simply finding what fits your customer. There is marketing and […]

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