
We all want instant gratification now – no actually we demand it. You didn’t receive a response to the email you sent this morning –
Small business owners are constantly looking for ways to grow their companies and the only way to grow is to learn better marketing strategies. Unfortunately,
Google “What is Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying
With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what
Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”
Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing
I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how
Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week
The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when
In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act
Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in
Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes
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