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Category: Marketing Plan

What’s the Difference between a Business Plan and a Marketing Plan?

What’s the Difference between a Business Plan and a Marketing Plan? Whats the difference between a business plan and a marketing plan

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]They both sound profoundly important and you know you need a plan, but planning takes time. So, what is the difference between a business plan and a marketing plan and which one do you really need to run […]

Marketing Strategies For Saint Charles IL Companies

Marketing Strategies For Saint Charles IL Companies Marketing Strategies For Saint Charles IL Companies

Marketing strategy is so important yet so few Chicago and Saint Charles companies really utilize its full power. As a business owner in Saint Charles, IL its important to get back to the basics in your marketing. We are going to give you the best practices for a solid marketing strategy. Start with your vision […]

How to Start Writing a Book

How to Start Writing a Book How to Start Writing a Book

I thought once I had published my book on marketing that small business owners would be flocking to me dying to know more about all the best marketing advice I offer in the book on marketing plans and strategic marketing. Or perhaps, I thought, they would want to know about all the great tactical stuff […]

Pull Ahead of Your Competition

Pull Ahead of Your Competition Pull Ahead of Your Competition

Spring is the perfect time to accelerate! Why? Because people love when spring arrives! There’s a collective expectation of warmer days ahead that breeds a certain level of energy, and that spurs activity. It’s naturally easier to be productive because we have just a little bit more hope with summer around the corner. But wait, […]

How Much Does a Marketing Plan Cost? [2nd Edition]

How Much Does a Marketing Plan Cost? [2nd Edition] how much does a marketing plan cost image

The cost of a marketing plan developed by a seasoned marketing strategist will vary depending on the nature of your business. A simple company structure led by an entrepreneur is very different for a marketing company to navigate versus herding multiple decision makers in a complex corporate structure. Most marketing consultants price according to both […]

Why Do I Need a Marketing Plan 2?

Why Do I Need a Marketing Plan 2? Why Do I Need a Marketing Plan?

A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]

Know Thy Customer

Know Thy Customer Know Thy Customer

With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what marketing is supposed to do for them. The various marketing tactics companies employ are supposed to attract customers, and yet businesses still fail to identify what actually resonates with customers resulting in […]

Are Your Employees Working Without the Box?

Are Your Employees Working Without the Box? Are Your Employees Working Without the Box?

One of my readers asked me to help educate people on how employees in an organization whose title does not include “Marketing” could indeed help with the marketing efforts of their organization. I think the challenge is many employees have a hard time engaging in their company’s marketing efforts because they don’t see how their […]

Got Marketing? Part II

Got Marketing? Part II Got Marketing? Part II

Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse into the possibilities with brainstorming. Although the following is completely a figment of my imagination, it is a representation of what I’ve […]

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