1. Whats involved in a marketing plan

    What’s Involved in a Marketing Plan?

    If there was one phrase that captured the essence of strategic marketing planning, it would be this: It’s all about action planning! While you might sit in a meeting and talk about increasing revenu…Read More

  2. How to Start Writing a Book

    How to Start Writing a Book

    I thought once I had published my book on marketing that small business owners would be flocking to me dying to know more about all the best marketing advice I offer in the book on marketing plans and…Read More

  3. Pull Ahead of Your Competition

    Pull Ahead of Your Competition

    Spring is the perfect time to accelerate! Why? Because people love when spring arrives! There's a collective expectation of warmer days ahead that breeds a certain level of energy, and that spurs acti…Read More

  4. Why Do I Need a Marketing Plan?

    A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Market…Read More

  5. Got Marketing? Part II

    Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse int…Read More