How to benefit from a Fractional CMO
This article will show you how to benefit from a Fractional CMO. First, let’s start by explaining what a “Fractional CMO” is. A fractional CMO is someone who acts on your behalf as your Chief Marketing Officer as a vendor, not as an employee. This reduces your overhead costs, eliminates the need to pay for insurance and other benefits and once the contract is up – it’s entirely up to you if you want to renew.