1. Why Every Small Business Needs Working Capital

    If you’re a small business owner then you’re responsible for the success of your company and with that comes a duty to your current customer base, your vendors and employees to practice sound business strategies. It doesn’t matter if things are going smoothly for you, revenue targets are on track and cash flow is going well – you may even be operating debt-free thinking you’ve got this b…Read More

  2. Stuck in Your Business? Don’t Follow Your Gut.

    "Every initiative we don’t take, every risk we avoid makes us more insulated from business opportunities." When sales take a dip, deals fall through, or things become stagnant our first instinct is to stop doing anything until things turn around. We hold off on advertising, or moving forward on that brochure, or on the website upgrade we desperately need. We’re afraid to invest more because we…Read More

  3. Why Business Owners Hire Business Coaches

    Small business owners are notorious for doing the exact opposite of what big business does and sometimes it works, but often it doesn't. And let's face it, any company who can survive an economic downturn is doing something right. There are many lessons to be learned from the large corporate institutions and small business owners are facing sobering odds to success, which is why today's savvy smal…Read More

  4. Your Competitor Has a Business Coach – Do You?

    By Sean Whitfield and Leah Hoppes Inevitably when meeting with prospects the subject turns to competition and the person sitting before us transitions from congenial business person to hard-core competitor as he provides us with a litany of things his competitor is doing wrong. We hear the same thing all the time – the competition has worse service, a lesser product and doesn't really care about…Read More

  5. Vision Force Marketing provides strategic marketing plans driving growth for local business community

    Originally Published in KPI Insight St. Charles, IL     Vision Force Marketing is filling a need for businesses focused on growth. With clients nationwide, this St. Charles-based marketing company helps businesses develop strategic marketing plans in a wide variety of industries. They have clients in a broad range of markets, from manufacturing to motocross and everything in betwee…Read More

  6. Why Do I Need a Marketing Plan?

    A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan isn’t just about…Read More

  7. Know Thy Customer

    With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still miss the mark on what marketing is supposed to do for them. The various marketing tactics companies employ are supposed to attract customers, and yet businesses still fail to identify what actually resonates with customers resulting in a lot of wa…Read More

  8. Its 2015 – Do You Know Where Your Customers Are?

    It's the first full week of the new year, are you excited? Do you have your sales pipeline full? Are you just waiting for one of those many deals to close? This is your business, it's a new year - you should be excited! But, if you answered "no" to  even one of those questions then it's time to put together a strategic marketing plan. It will help you clarify your objectives and will provide the…Read More

  9. Brand Assassinators – Have You Hired One?

    Brand Assassinators – Have You Hired On? Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing Plan and you’re actually executing to it - Well Done! But wait, why aren’t more leads converting? Why aren’t the phones ringing? Before you blame your strategy, take a closer look a…Read More

  10. What Do You Think You Cannot Do?

    I've kept the quote by Eleanor Roosevelt "You Must Do the Thing You Think You Cannot Do" in front of me for almost three decades now as it serves as a reminder to press onward when I start to feel that inward recoil from a decision I know is just based on fear. I realized a long time ago that the 'thing' that made me queasy with dread was indeed the very thing I needed to do. After all, that's h…Read More