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Category: Marketing

Creative Marketing Ideas for your Company

Creative Marketing Ideas for your Company Creative Marketing Ideas for your Company

Building your St. Charles business can be full of fun activities and making new connections with clients or customers as well as with your professional network. Our marketing company can help you come up with ideas that are customized to your local company, and we will teach you how to implement the ideas across your digital marketing platforms. A […]

Know Thy Customer

Know Thy Customer Know Thy Customer

With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what marketing is supposed to do for them. The various marketing tactics companies employ are supposed to attract customers, and yet businesses still fail to identify what actually resonates with customers resulting in […]

Dodge Ball Lessons – Teach Every Employee to Play Offensively in Marketing

Dodge Ball Lessons – Teach Every Employee to Play Offensively in Marketing Dodge Ball Lessons

I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how every employee can contribute to the overall marketing success for your company. But before you simply share this blog and say “DO this!” let me point out that leadership is […]

The Show(s) Must Go On – Part II

The Show(s) Must Go On – Part II The Show(s) Must Go On - Part II

In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuable insight that can’t be acquired by any other marketing source. Customers meet you and your brand becomes alive to then when they […]

The Show(s) Must Go On – Part I

The Show(s) Must Go On – Part I The Show Must Go on

Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night except for the energy in a hall at a tradeshow. Replace sets with exhibits, actors with employees, an audience with attendees and a director, […]

To all the tchotchkes I’ve loved before

To all the tchotchkes I’ve loved before To all the tchotchkes I’ve loved before

Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon the subconscious of all who are in our market space. One company distributed individually wrapped mints featuring their logo. The downside was the static-riddled […]

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