1. Pull Ahead of Your Competition

    Spring is the perfect time to accelerate! Why? Because people love when spring arrives! There's a collective expectation of warmer days ahead that breeds a certain level of energy, and that spurs activity. It's naturally easier to be productive because we have just a little bit more hope with summer around the corner. But wait, what if you're not working on the right priorities? What if you're sp…Read More

  2. What’s the difference between a marketer and a marketing strategist?

    Sometimes the future looks a little foggy and because we don't know what lies ahead we focus simply on what we can see. This reactive approach to business is what happens with the majority of business owners, and unfortunately this how most marketing professionals operate as well. What most marketers mean when they refer to "strategy" is how they will match your brochure to your website or that…Read More

  3. What Makes Vision Force Marketing #1

    When we first started our company two years ago we set out to educate small businesses on marketing to help level the playing field with larger corporations. Why? Because small business is the backbone of our economy and empowering small business owners helps all of us. I spent 18 years in the corporate environment, working for Fortune 500 companies and that taught me global best practices, but th…Read More

  4. Why Every Small Business Needs Working Capital

    If you’re a small business owner then you’re responsible for the success of your company and with that comes a duty to your current customer base, your vendors and employees to practice sound business strategies. It doesn’t matter if things are going smoothly for you, revenue targets are on track and cash flow is going well – you may even be operating debt-free thinking you’ve got this b…Read More

  5. Benefits to Hiring a St. Charles Marketing Company for your Small Business

    As your small business grows, the question of hiring a marketing company versus hiring in-house staff to do marketing may come into focus. The benefits to hiring local St. Charles marketing company, Vision Force Marketing for your small business far outweighs hiring employees. First, when you hire a marketing company, you don't have to train. Sure, there’s a getting-to-know-you stage, but you’…Read More

  6. Stuck in Your Business? Don’t Follow Your Gut.

    "Every initiative we don’t take, every risk we avoid makes us more insulated from business opportunities." When sales take a dip, deals fall through, or things become stagnant our first instinct is to stop doing anything until things turn around. We hold off on advertising, or moving forward on that brochure, or on the website upgrade we desperately need. We’re afraid to invest more because we…Read More

  7. Your Competitor Has a Business Coach – Do You?

    By Sean Whitfield and Leah Hoppes Inevitably when meeting with prospects the subject turns to competition and the person sitting before us transitions from congenial business person to hard-core competitor as he provides us with a litany of things his competitor is doing wrong. We hear the same thing all the time – the competition has worse service, a lesser product and doesn't really care about…Read More

  8. Vision Force Marketing provides strategic marketing plans driving growth for local business community

    Originally Published in KPI Insight St. Charles, IL     Vision Force Marketing is filling a need for businesses focused on growth. With clients nationwide, this St. Charles-based marketing company helps businesses develop strategic marketing plans in a wide variety of industries. They have clients in a broad range of markets, from manufacturing to motocross and everything in betwee…Read More

  9. Why Do I Need a Marketing Plan?

    A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan isn’t just about…Read More

  10. What is Marketing?

    Google "What is  Marketing" and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they all miss the mark. Marketing isn't just a tactic employed to attract customers, nor is it simply finding what fits your customer. There is marketing and there are marketing tactics, and yes there i…Read More