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Tag: Tradeshows

The Show(s) Must Go On – Part II

The Show(s) Must Go On – Part II The Show(s) Must Go On - Part II

In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuable insight that can’t be acquired by any other marketing source. Customers meet you and your brand becomes alive to then when they […]

The Show(s) Must Go On – Part I

The Show(s) Must Go On – Part I The Show Must Go on

Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night except for the energy in a hall at a tradeshow. Replace sets with exhibits, actors with employees, an audience with attendees and a director, […]

To all the tchotchkes I’ve loved before

To all the tchotchkes I’ve loved before To all the tchotchkes I’ve loved before

Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon the subconscious of all who are in our market space. One company distributed individually wrapped mints featuring their logo. The downside was the static-riddled […]

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