1. The Show(s) Must Go On - Part II

    The Show(s) Must Go On – Part II

    In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuab…Read More

  2. The Show Must Go on 944 x 788

    The Show(s) Must Go On – Part I

    Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night…Read More

  3. To all the tchotchkes I’ve loved before

    To all the tchotchkes I’ve loved before

    Promotional items, giveaways, tchotchkes - whatever your word of choice, I’m referring to the cheap , *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon…Read More

  4. A Captive Prospect is a Captured Prospect

    A Captive Prospect is a Captured Prospect

    In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue on, stop, look back with a quizzical look, then keep walking.…Read More