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Tag: Tradeshow attendance

The Show(s) Must Go On – Part II

The Show(s) Must Go On – Part II The Show(s) Must Go On - Part II

In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuable insight that can’t be acquired by any other marketing source. Customers meet you and your brand becomes alive to then when they […]

The Show(s) Must Go On – Part I

The Show(s) Must Go On – Part I The Show Must Go on

Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night except for the energy in a hall at a tradeshow. Replace sets with exhibits, actors with employees, an audience with attendees and a director, […]

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