1. The Show(s) Must Go On - Part II

    The Show(s) Must Go On – Part II

    In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuab…Read More

  2. The Show Must Go on 944 x 788

    The Show(s) Must Go On – Part I

    Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night…Read More