1. Why Do I Need a Marketing Plan?

    Why Do I Need a Marketing Plan 2?

    A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Market…Read More

  2. Got Marketing? Part II

    Got Marketing? Part II

    Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse int…Read More

  3. The Show(s) Must Go On - Part II

    The Show(s) Must Go On – Part II

    In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuab…Read More

  4. The Show Must Go on 944 x 788

    The Show(s) Must Go On – Part I

    Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night…Read More

  5. To all the tchotchkes I’ve loved before

    To all the tchotchkes I’ve loved before

    Promotional items, giveaways, tchotchkes - whatever your word of choice, I’m referring to the cheap , *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon…Read More