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Tag: Business

Do You See Immediate Return on Investment In Marketing?

Do You See Immediate Return on Investment In Marketing? Do You See Immediate Return on Investment on Marketing?

We all want instant gratification now – no actually we demand it. You didn’t receive a response to the email you sent this morning – send another one! No one liked your post in the first 30 seconds – repost it with another comment and maybe a selfie this time! Have to wait in line […]

Why Do I Need a Marketing Plan 2?

Why Do I Need a Marketing Plan 2? Why Do I Need a Marketing Plan?

A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]

Dodge Ball Lessons – Teach Every Employee to Play Offensively in Marketing

Dodge Ball Lessons – Teach Every Employee to Play Offensively in Marketing Dodge Ball Lessons

I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how every employee can contribute to the overall marketing success for your company. But before you simply share this blog and say “DO this!” let me point out that leadership is […]

Got Marketing? Part II

Got Marketing? Part II Got Marketing? Part II

Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse into the possibilities with brainstorming. Although the following is completely a figment of my imagination, it is a representation of what I’ve […]

The Show(s) Must Go On – Part II

The Show(s) Must Go On – Part II The Show(s) Must Go On - Part II

In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuable insight that can’t be acquired by any other marketing source. Customers meet you and your brand becomes alive to then when they […]

The Show(s) Must Go On – Part I

The Show(s) Must Go On – Part I The Show Must Go on

Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night except for the energy in a hall at a tradeshow. Replace sets with exhibits, actors with employees, an audience with attendees and a director, […]

To all the tchotchkes I’ve loved before

To all the tchotchkes I’ve loved before To all the tchotchkes I’ve loved before

Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon the subconscious of all who are in our market space. One company distributed individually wrapped mints featuring their logo. The downside was the static-riddled […]

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