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Tag: Brand Strategy

Do You See Immediate Return on Investment In Marketing?

Do You See Immediate Return on Investment In Marketing? Do You See Immediate Return on Investment on Marketing?

We all want instant gratification now – no actually we demand it. You didn’t receive a response to the email you sent this morning – send another one! No one liked your post in the first 30 seconds – repost it with another comment and maybe a selfie this time! Have to wait in line […]

Why Do I Need a Marketing Plan 2?

Why Do I Need a Marketing Plan 2? Why Do I Need a Marketing Plan?

A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]

What is Marketing?

What is Marketing? What is Marketing?

Google “What is  Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they all miss the mark. Marketing isn’t just a tactic employed to attract customers, nor is it simply finding what fits your customer. There is marketing and […]

Brand Assassinators – Have You Hired One?

Brand Assassinators – Have You Hired One? Brand Assassinators – Have You Hired One?

Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing Plan and you’re actually executing to it – Well Done! But wait, why aren’t more leads converting? Why aren’t the phones ringing? Before you blame your strategy, take a closer […]

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