Tag: Brand Strategy

Do You See Immediate Return on Investment In Marketing?

Leah Hoppes | Posted on March 27, 2015 |

We all want instant gratification now – no actually we demand it. You didn’t receive a response to the email you sent this morning – send another one! No one liked your post in the first 30 seconds – repost it with another comment and maybe a selfie this time! Have to wait in line […]

Why Do I Need a Marketing Plan 2?

Leah Hoppes | Posted on February 28, 2015 |

A Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]

What is Marketing?

Leah Hoppes | Posted on January 28, 2015 |

Google “What is Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they all miss the mark. Marketing isn’t just a tactic employed to attract customers, nor is it simply finding what fits your customer. There is marketing and […]

Brand Assassinators – Have You Hired One?

Leah Hoppes | Posted on September 15, 2014 |

Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing Plan and you’re actually executing to it – Well Done! But wait, why aren’t more leads converting? Why aren’t the phones ringing? Before you blame your strategy, take a closer […]

Tag: Brand Strategy

Do You See Immediate Return on Investment In Marketing?

Why Do I Need a Marketing Plan 2?

What is Marketing?

Brand Assassinators – Have You Hired One?

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