“Reading through Chapter 6 actually caused me to re-think our current message and current audience and I immediately realized that I needed to make a change to ensure we’re reaching “Right Audience with Right Message.”
– Jeff Boersma, I.T. Company Owner
“I tend to lose focus pretty quickly and this book kept my attention the entire read because it was about “me”…I was probing, putting it on paper, truly examining myself and business and discovering my gifts, value and message.”
– Tracy Minnec, Leadership Coach