HOW DOES SALES AND MARKETING AUTOMATION WORK?
Take a look a how sales and marketing automation works.
This video will go over the steps you can do to maximize your ROI with a marketing campaign for your business. If you have a question on how we do this please reach out. Here are the steps layout so you can have a better understanding about where to start.
After years of deploying thousands of campaigns we have discovered the right and the wrong way of doing sales and marketing automation. These are the recommended steps we know gets results.
- Build a landing page – with a good will offer and connect it to your favorite email marketing automation tool.
- Pick your channel to market – Re-engage a list you have been sitting on and have not reached out to in while, Facebook ad campaign, LinkedIn campaign, YouTube video advertising, Google AdWords campaign and more
- Build a thank you page – After they have opted in for you FREE goodwill offer send to OTF – (one-time-offer)
- Have contingency Email Sequence – A series of emails reminding your new prospect download, watch the video or what ever else they opted in for but did not take.
- Automated Email Reminders – until they take the action you intended
- Long Term Nurture – Make sure to always be adding value to you data base. So you list does not become old (old is if you have not emailed them in 60 days you have to re-engage them.)