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Category: strategic planning

Why Hire an Outside Facilitator for Strategic Planning

Why Hire an Outside Facilitator for Strategic Planning Why Hire an Outside Facilitator for Strategic Planning

If you’ve ever been involved in a well-run strategy session, be it an overall operational strategy or a more specific product or marketing strategy, you probably had a third-party facilitate the session. Typically the facilitator lays out the ground rules, keeps everybody in check and is adept at moving the discussions forward to ensure that […]

Know Thy Customer

Know Thy Customer Know Thy Customer

With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what marketing is supposed to do for them. The various marketing tactics companies employ are supposed to attract customers, and yet businesses still fail to identify what actually resonates with customers resulting in […]

Got Marketing? Part II

Got Marketing? Part II Got Marketing? Part II

Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse into the possibilities with brainstorming. Although the following is completely a figment of my imagination, it is a representation of what I’ve […]

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