Working with CEO’s and business owners we’ve discovered that self-awareness is crucial to strong leadership and it can be heightened through coaching. Too many leaders just think of coaching as remedial; they don’t look at it like Phil Jackson coaching Michael Jordan to higher performance. Unlike business advisers who “coach” you in business processes, Business Coaches who are certified in Strategic Intervention and Neuro-Linguistic Programming (NLP) are able to identify the patterns you keep running which keep you from meeting your objectives.

CEO’s say they’re most interested in such skills as conflict management and communication and yet they place relationship and persuasion skills way too far down on their list of priorities. In all organizations, large and small, leaders are always dealing with psychological and relational issues with their teams. Successful leadership requires astuteness about others: their emotional and strategic personal drivers; their self-interest, overt and covert. These relationship competencies rest on a foundation of self-knowledge and self-awareness; and you can’t really understand someone else until you understand yourself.