1. The Corporate Game of Fear Factor

    The Corporate Game of Fear Factor

    In my last blog, "An Open Letter to Manufacturing Companies" I addressed a specific community because I see social media as a critical piece of engaging in today's marketplace by industrial companies.…Read More

  2. A Captive Prospect is a Captured Prospect

    A Captive Prospect is a Captured Prospect

    In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue on, stop, look back with a quizzical look, then keep walking.…Read More