1. Pull Ahead of Your Competition

    Spring is the perfect time to accelerate! Why? Because people love when spring arrives! There's a collective expectation of warmer days ahead that breeds a certain level of energy, and that spurs activity. It's naturally easier to be productive because we have just a little bit more hope with summer around the corner. But wait, what if you're not working on the right priorities? What if you're sp…Read More

  2. What’s the difference between a marketer and a marketing strategist?

    Sometimes the future looks a little foggy and because we don't know what lies ahead we focus simply on what we can see. This reactive approach to business is what happens with the majority of business owners, and unfortunately this how most marketing professionals operate as well. What most marketers mean when they refer to "strategy" is how they will match your brochure to your website or that…Read More

  3. If Your Marketing Company Isn’t Growing – How Can They Help You Grow?

    Are you following a Marketing company's advice who doesn't bother to stay on top of Marketing trends? In just the past week I've come across two marketing companies who claim to do websites who have websites that aren't even mobile-friendly! One company's site actually came up with an error message on my smart phone because it's so outdated. Listen, if your marketing company's website isn't mobile…Read More

  4. How Much Does a Marketing Plan Cost?

    The cost of a Marketing plan developed by a seasoned marketing strategist will vary depending on the nature of your business. A simple company structure led by an entrepreneur is very different for a marketing company to navigate versus herding multiple decision makers in a complex corporate structure. Most marketing consultants price according to both their time involved and the level of detail t…Read More

  5. 3 Benefits of Hiring a Marketing Consulting Firm to Grow Your Small Business

    As a small business owner, you know how to take care of the basics of running your business. You’ve made the effort to improve your skills, to keep up with expenses, income and payroll when you hired employees. But you feel your head actually start to spin when you start thinking about marketing and the ever-changing landscape of the internet and digital marketing. You have two options, try to f…Read More