1. Why Do I Need a Marketing Plan?

    A  Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Market…Read More

  2. What is Marketing?

    Google "What is  Marketing" and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they…Read More

  3. What Do You Think You Cannot Do?

    I've kept the quote by Eleanor Roosevelt "You Must Do the Thing You Think You Cannot Do" in front of me for almost three decades now as it serves as a reminder to press onward when I start to feel tha…Read More

  4. Got Marketing? Part II

    Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse int…Read More