The Downtown St. Charles Partnership’s mission is to enhance the economic viability and preserve the character and beauty of Downtown St. Charles. The logo design was part of a larger branding initiative between the city of St. Charles and the Downtown St. Charles Partnership.
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The Partnership hired an agency experienced in branding communities and the company did a fantastic job with the development of the design brief but they failed to deliver a logo that reflected their written brief. The logo is a critical component of its brand launch and one month prior to launch the agency still had not been able to deliver a solid logo. We threw our hat in the ring because we were confident we could accurately capture the essence of the brand, the vibrancy of downtown St. Charles, and deliver a logo the Partnership would love. And, we did! You can now see our design all over Downtown St. Charles, on storefronts, on decals on people’s cars and on banners hanging on the light poles. We’re tremendously proud we were able to help out our very own city and have our work showcased in the places we shop on a regular basis!
See more information in our feature article.