1. What Everybody is Telling Everyone They Need, When All Anyone Has to Do is What They Should Have Always Been Doing

    Is Social Media Really That Important?

    In today's world, does marketing equal Social Media? It is a popular subject at networking events and industry conferences; everybody seems to want it because they're being told by everyone that they …Read More

  2. Take Command of Your Brand

    Take Command of Your Brand

    Non-marketing professionals are often put in a position to brand, market or grow a business without much guidance. This can cause them to become overwhelmed with industry jargon which leaves them in a…Read More

  3. The Corporate Game of Fear Factor

    The Corporate Game of Fear Factor

    In my last blog, "An Open Letter to Manufacturing Companies" I addressed a specific community because I see social media as a critical piece of engaging in today's marketplace by industrial companies.…Read More

  4. An Open Letter to Manufacturing Companies

    An Open Letter to Manufacturing Companies

    The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when it all first came in to play and y…Read More

  5. The Show(s) Must Go On - Part II

    The Show(s) Must Go On – Part II

    In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuab…Read More

  6. The Show Must Go on 944 x 788

    The Show(s) Must Go On – Part I

    Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night…Read More