1. Take Command of Your Brand

    Non-marketing professionals are often put in a position to brand, market or grow a business without much guidance. This can cause them to become overwhelmed with industry jargon which leaves them in a…Read More

  2. The Corporate Game of Fear Factor

    In my last blog, "An Open Letter to Manufacturing Companies" I addressed a specific community because I see Google Plus as the answer to a much needed foray into the social media world by industrial c…Read More

  3. An Open Letter to Manufacturing Companies

    The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when it all first came in to play and y…Read More

  4. The Show(s) Must Go On – Part II

    In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I It’s ALIVE Tradeshows provide customers with valuabl…Read More

  5. The Show(s) Must Go On – Part I

    Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night…Read More

  6. To all the tchotchkes I’ve loved before

    Promotional items, giveaways, tchotchkes - whatever your word of choice, I’m referring to the cheap , *ahem, inexpensive, items we put our company name on in hopes to further impress our brand upon…Read More

  7. A Captive Prospect is a Captured Prospect

    In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue on, stop, look back with a quizzical look, then keep walking.…Read More