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What Everybody is Telling Everyone They Need, When All Anyone Has to Do is What They Should Have Always Been Doing

What Everybody is Telling Everyone They Need, When All Anyone Has to Do is What They Should Have Always Been Doing What Everybody is Telling Everyone They Need, When All Anyone Has to Do is What They Should Have Always Been Doing

Is Marketing Social Media? It is a popular subject at networking events and industry conferences; everybody seems to want it because they’re being told by everyone that they need it. So, what exactly is this most common of topics which have become so ridiculously over-exposed? Social Media; and everyone is an expert . . . […]

Supporting Our Best People Through Their Mistakes

Supporting Our Best People Through Their Mistakes Supporting Our Best People Through Their Mistakes

Marketing by its very nature is leadership – thought leadership. Marketing requires forward thinking, tough decisions, and sometimes outright bravery. Although this is a bit of a departure from my usual Marketing Musings, I thought my loyal readers would appreciate this guest blogger, Mr. Bob Williams.  I had the honor of working for Bob early […]

The Corporate Game of Fear Factor

The Corporate Game of Fear Factor The Corporate Game of Fear Factor

In my last blog, “An Open Letter to Manufacturing Companies” I addressed a specific community because I see Google Plus as the answer to a much-needed foray into the social media world by industrial companies. While others scoff, I see the power of leveraging this technology into an invaluable communication tool. Google Plus can be […]

An Open Letter to Manufacturing Companies

An Open Letter to Manufacturing Companies An Open Letter to Manufacturing Companies

The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when it all first came in to play and years later, we were still having the exact same discussions. Despite consumer companies having tremendous success and despite an ever-increasing addition of […]

The McCormick Kingdom – Four things exhibitors can do to create a positive brand experience at tradeshows.

The McCormick Kingdom – Four things exhibitors can do to create a positive brand experience at tradeshows. The McCormick Kingdom NEW – Four things exhibitors can do to create a positive brand experience at trade-shows

For the first time in years, I walked a tradeshow from a completely different perspective. I was no longer an exhibitor scoping competitor’s booths or on a mission to gather intel; rather I was there to observe. In this recent jaunt to McCormick Place, I found myself drawing parallels between my first post-collegiate job and […]

The Show(s) Must Go On – Part II

The Show(s) Must Go On – Part II The Show(s) Must Go On - Part II

In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act I: It’s ALIVE Tradeshows provide customers with valuable insight that can’t be acquired by any other marketing source. Customers meet you and your brand becomes alive to then when they […]

The Show(s) Must Go On – Part I

The Show(s) Must Go On – Part I The Show Must Go on

Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in a theatre hours before opening night except for the energy in a hall at a tradeshow. Replace sets with exhibits, actors with employees, an audience with attendees and a director, […]

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