A Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing initiatives are identified, a good Marketing Plan will prioritize those tactical elements and provide the direction one needs to take in order to drive sustainable business growth. Developing a Marketing Plan […]
Google “What is Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying to promote a certain idea, they all miss the mark. Marketing isn’t just a tactic employed to attract customers, nor is it simply finding what fits your customer. There is marketing and […]
With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what marketing is supposed to do for them. The various marketing tactics companies employ are supposed to attract customers, and yet businesses still fail to identify what actually resonates with customers resulting in […]
Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”
Congratulations, you’re one of those savvy business leaders who has invested in marketing! You have a great logo, a strong branding strategy, a comprehensive Marketing Plan and you’re actually executing to it – Well Done! But wait, why aren’t more leads converting? Why aren’t the phones ringing? Before you blame your strategy, take a closer […]
I’ve kept the quote by Eleanor Roosevelt “You Must Do the Thing You Think You Cannot Do” in front of me for almost three decades now as it serves as a reminder to press onward when I start to feel that inward recoil from a decision I know is just based on fear. I realized […]
I’ve written about why a Marketing Plan is necessary and also how important it is to share that plan with your organization. This week I’m addressing how every employee can contribute to the overall marketing success for your company. But before you simply share this blog and say “DO this!” let me point out that leadership is […]
One of my readers asked me to help educate people on how employees in an organization whose title does not include “Marketing” could indeed help with the marketing efforts of their organization. I think the challenge is many employees have a hard time engaging in their company’s marketing efforts because they don’t see how their […]
Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week I’m going to provide you with a glimpse into the possibilities with brainstorming. Although the following is completely a figment of my imagination, it is a representation of what I’ve […]